Author: Valerie

  • Meet the Creative series: Inner Wolf Jewelry

    Meet the Creative series: Inner Wolf Jewelry

    Ashya, Creator of Inner Wolf Jewelry, will be joining us for her first Etsy: Made In Canada market and we couldn’t be more stunned with the beauty and passion she pours into her work.

     

    We want to hear all about you . . .

    Inner Wolf Jewelry is me: Ashya Elizabeth, from First Nations Cree from Treaty 6 territory. I am also mixed with Turkish. I hand-make each piece sold in the Inner Wolf Jewelry shop using quality materials that I trust, love and find impactful. My heritage is a major influence in my life, and I find the art of jewelry is an amazing conduit for my knowledge.

    Growing up, I was taught about my heritage and culture in a strong household with a smart-as-hell mother, who gave me the knowledge about our First Nations ancestors and history. She has spent her life learning and teaching, with three degrees and completing a thesis about missing and murdered Indigenous women. She was sure to raise me to understand and become knowledgeable about my ancestry and cultural history.

    I made my first dreamcatcher when I was 8-years-old, and still have it to this day. My aunties and family taught me most of what I know about making dreamcatchers, as well as doing beadwork and moccasins. Art has always been a part of my life, and creating artisanal objects by hand gives me a strong sense of purpose.

    I attended the University of Saskatchewan and studied Art and Art History, looking into different art mediums such as lithography, printmaking and painting. My creative side enjoys working outside the classic mold, though I didn’t try making jewelry until I noticed that I love to alter and play with jewelry I bought. I would see necklaces or bracelets, and try to piece it together to look the way I wanted it to. Naturally, my art practice grew to include jewelry.

    I became serious about making jewelry in 2015, and the positive feedback I received from the community made me believe this was the right path for me. I aim to pass on the stories and history of my ancestors, while making my customers feel unique and beautiful. I am continuously developing my techniques and craft to make different pieces, and take any opportunity I can to learn something new about making jewelry.

    It makes me happy to push myself and challenge my abilities, and I am excited by every piece I make. Asides from my online shop, I sell in a variety of small businesses across Canada that are supportive of the community. I also set up at local markets, which I love because I get to meet my customers face-to-face, and see them light up about their purchase. All my work feels worth it when I see that customers feel they have something special and are proud to be wearing one of my creations.

    How are your designs made and what’s your favourite part?

    My values guide my business practise: honesty, authenticity, and affordability. The mix of materials I use is influenced by my culture and heritage, and carefully selected and curated. I source most of my materials from the earth, including crystals and naturally shed antlers. Feathers used in my pieces are sourced from my elders. Each piece is designed with a feeling or thought in mind. I generally enjoy just making up a lot of things that i only make once. So people will have a unique piece to themselves!! I sometimes have customers come back many years later and ill go “did I make that?” haha!

     

    Is your Creative space neat and tidy or a beautiful mess?

    Its a little bit of both!! I generally go through once a month clean up!

     

    What’s the most challenging part of your business?

    Probably not being everyones cup of tea. Theres a lot of people who look at my stuff and just go “oh thats interesting” or “wow I could never wear that!” or just thing of it as being too much!!

    What do you wish your customers knew about you?

    I honestly work the longest days of my life doing this. I put a lot of heart into my craft and what I do! It’s a lot of love.

     

    Pineapple on pizza – yay or nay?

    YAY!

     

    Time to get mushy – how did you feel when you made your first sale?

    Oh gosh. It was so long ago! I do recall feeling happy, but at the time it was to a lot of friends and family supporting me while I lived in Los Angeles!

  • Vancouver Etsy Collective partners with BC Home Shows

    Vancouver Etsy Collective partners with BC Home Shows

    Time to G R O W

    Here at Vancouver Etsy Collective, we realized that we had way too much time on our hands and needed more to keep us busy. HA – OBVIOUSLY KIDDING!

    On a serious note, Val and I are always looking to the future and searching for opportunities to support growth for Creatives and we are so very excited to announce our partnership with BC Home Shows. When the HUGE guys are interested in collaborating with the small guys (such as our cozy Collective), great things can happen. Exposure, foot traffic, and a gigantic marketing budget are the obvious pluses that come to mind but, beyond that, we feel strongly that this partnership will help to propel our Collective forward. . . and, let’s be honest, a new event is just plain exciting!

    We want to acknowledge our dear friends at Portobello West, who have spent many wonderful years hosting a unique section in both the Spring BC Home + Garden and Vancouver Fall Home Shows. As they take a step back and pass this opportunity along to us, VEC is thankful for the solid foundation that PW has developed at these events.

    PW and VEC believe our values are deeply aligned and focused on creating opportunities for vendors to gain exposure, experience success and make meaningful connections that will grow their business. PW will present their final Fall Home show this October and VEC will take over going forward, starting with the Home + Garden Show February 19th – 23rd, 2020 at BC Place Stadium.

    Although these events will continue to be juried and curated, Portobello West vendors that have participated in either show will receive special consideration when applying through Vancouver Etsy Collective.

    Applications for the Spring show can be found HERE

    And for that BURNING QUESTION that all of you are about to ask . . .  NO, you do NOT NEED an Etsy Shop to apply for the BC Home show events.

    So what’s so great about these “Big Guys” anyway?

    • 54,700 visitors in 5 short days!
    • 240+ Million PR media impressions
    • 96% unique visitors (so don’t limit yourself to just one show!)
    • Markets to Attendees with high disposable income and ready to shop

    Vancouver Etsy Collective will host a highly curated section in both these shows so space will be limited. This ensures that Sellers are receiving the most value possible for their booth fees and do not have to worry about over-saturation in any one category. We are Sellers ourselves and understand the market curation plays a strong role in whether you have the opportunity to be financially successful. We are ready to W O W Home Show attendees with your beautiful products and look forward to your applications!

  • Carine Redmond’s top 3 tips for being “Media Ready”

    Carine Redmond’s top 3 tips for being “Media Ready”

    Carine, owner of Carine Redmond and Associates, handles Western Canada PR for national and global lifestyle brands and talent. Having worked with Etsy Canada and other notable brands, she has a unique insight into what the press looks for and how sellers can prepare to be Media Ready.

     

    1. Prepare your images!

    It’s all about making it as simple as possible for the Press to access your images with ease. Have hi-res imagery on hand, organized into a dropbox folder and ready to share. Take the time to craft interesting and accurate product and brand descriptions – so many Sellers are lacking this and it’s key! Thinking of whether to invest in professional images? Do it . . . it’s 100% worth it and will save you a ton of time.

    2. Get Personal.

    Carve out the time to share your background story on your website or Etsy shop. Did you start this shop with your mom? Learn how to paint from your Aunt or are you self taught? Were you a corporate ladder climber in your previous career? It’s all relevant to who you are today and helps Press understand why your story is worth sharing.

     

    3. Why you?

    Sure, your family and friends know your product is one-of-a-kind but does anyone else? As the Press swim through an ocean of Sellers and retailers, throw them a line by communicating how your product differs, is unique and stands out.

     

     

    Reaching out to Media can be intimidating but with preparation, practice and a few friendly tips, you’ll become more confident and have a feel for what they’re after. Now go get ’em!